On Direct Mail Fulfillment
February 27th, 2008 | by admin |Perhaps the most important aspect of a direct mail campaign will be budget allocation. Nobody, not even the biggest companies, normally have the capability to spend unlimited amounts of revenue for direct mail. Thus direct mail fulfillment can be considered a balancing act. To reach a specified target number of positive responses will often mean balancing out costs and making sure enough bulk mail reaches the right kind of people, in other words, people who are likely to respond. The price of acquiring mailing lists and databases has also to be considered, and there are challenges associated with both getting addresses by oneself or through a dedicated service.
